CUISINE MASTER:
FEAST FEVER
The complete game plan for building a top-grossing restaurant & time management mobile game — from economy design to viral growth engine.
Reward & Recipe System
Cuisine Master: Feast Fever's reward architecture is engineered to deliver hits of satisfaction at every time scale — from the instant a dish is served to the long-term thrill of mastering a new cuisine. Every action has a payoff, and every payoff creates the hunger for the next one.
The Three-Tier Recipe Structure
Recipes in Rush Kitchen are organized into three tiers, each with distinct unlock mechanics, visual flair, and economic weight:
Tier 1 — Street Plates
Fast, simple recipes unlocked by default. High volume, low margin. Mastering these builds Combo streaks and early XP momentum.
Tier 2 — Signature Dishes
Multi-step recipes requiring 2–3 prep stations. Unlocked via Blueprint fragments. Higher tips, longer prep — strategic slot decisions required.
Tier 3 — Legendary Plates
Only available during seasonal events or via Chef's Guild trade. Generates maximum revenue and profile prestige. Animated serve animation on completion.
Recipe Mastery Progression
Each recipe has a 5-star mastery bar filled by serving it repeatedly. Higher mastery unlocks faster prep times, bonus coin multipliers, and visual upgrades to the dish presentation:
Reward Types
Rush Coins
Primary soft currency. Earned every order. Used for upgrades, restocking, and décor.
Kitchen Gems
Premium currency. Earned via milestones, events, and IAP. Skips timers and unlocks exclusives.
Service Stars
Earned 1–3 per shift. Unlock world progression and new cuisine regions on the map.
Blueprints
Collectible drop from event chests. Collect 5 to unlock a Tier 2 or 3 recipe permanently.
Streak Tokens
Awarded for 5+ consecutive perfect orders. Redeemable for rare ingredients or bonus XP.
Chef Badges
Permanent achievements displayed on chef profile. Social proof driver for competitive players.
The Perfect Order System
Every order resolves as one of four states: Perfect ⭐ → Good ✓ → Okay ~ → Failed ✗. Three consecutive Perfects trigger Rush Mode — a 30-second window with +60% coins and animated fire effects on all stations. Failed orders reduce the shift's star rating and trigger a churn-prevention recovery offer if it happens 3 times in a row.
Daily & Weekly Recipe Specials
Every 24 hours, a rotating "Chef's Special" recipe appears offering 2× mastery XP for that dish. Every Monday, a "Weekend Feature" cuisine unlocks a limited-time bonus recipe available only until Sunday night — creating a reliable weekly engagement spike.
Game Economy Design
A healthy mobile game economy balances two competing needs: making free players feel wealthy enough to stay engaged, while creating genuine desire for premium currency. Cuisine Master: Feast Fever uses a dual-currency model with tightly managed faucets and sinks.
Currency Flows
🪙 Rush Coin Sources
- Per order served+15–600
- Perfect order bonus+30%
- Rush Mode activation+60%
- Daily mission complete+1,500
- Offline idle income+varies
- Ad reward (×2 boost)+100%
- Guild feast reward+5,000
🪙 Rush Coin Sinks
- Station upgrades−600–60K
- Ingredient restock−150–3K
- Staff daily wages−varies
- Restaurant décor−500–25K
- Recipe unlock (T1/T2)−1K–18K
- Event entry fee−2,500
- Kitchen expansion−10K–100K
💎 Gem Sources
- Install welcome bonus+60
- Achievement unlock+5–30
- Event rank reward+15–250
- Level milestone+5–10
- Real-money IAP+80–4,000
💎 Gem Sinks
- Timer skip−5–35
- Extra continues−10
- Premium recipe (T3)−60–180
- Exclusive staff hire−250
- Season Pass−1,200
- Limited cosmetics−120–600
Economy Health Benchmarks
| Metric | Target Range | Red Flag | Fix |
|---|---|---|---|
| D7 Coin Surplus Rate | 55–70% of players | >85% surplus | Introduce new coin sinks or events |
| Gem Spend Rate | 1.5–2.5 gems/day avg | <0.5/day | Add high-value gem sink offers |
| F2P → Payer Conv. Rate | 2.5–4% | <1.5% | Improve starter pack timing & value |
| ARPPU (Monthly) | $20–$38 | <$12 | Add mid-tier whale bundles |
| Avg. Session Coin Earn | 800–2,400 | <400 | Tune order frequency & tip rates |
Idle Economy Layer
When Rush Kitchen is closed, the player's hired staff generate passive coin income at 40% of active play rate. Earnings are capped at 8 hours to incentivize daily sessions. On return, a fullscreen "claim earnings" animation with coin shower effect reinforces the dopamine hit of opening the app.
Retention Systems
D1, D7, and D30 retention are the three metrics that determine if a mobile game lives or dies. Cuisine Master: Feast Fever deploys a multi-layer retention stack, with each layer targeting a different re-engagement window.
Daily Retention Layer
Login Streak Calendar
7-day rotating reward calendar. Day 7 bonus: 30 gems + Tier 2 blueprint. Streak breaks trigger a 24hr "Streak Shield" offer at $0.99.
Daily Missions
3 rotating tasks per day — e.g. "Serve 20 perfect orders" or "Earn 5,000 coins in one shift." Completion rewards Mission Stars redeemable for prizes.
Chef's Special
One rotating recipe per day offers double mastery XP. Creates a daily reason to play even for players who've already completed missions.
Weekly Retention Layer
Weekly Rush Tournament
Compete for highest earnings across 7 days. Top 100 players win exclusive cosmetics. Leaderboard visibility drives social competition.
Weekend Feature Recipe
Limited-time bonus recipe available Friday–Sunday only. Creates FOMO urgency and peaks weekend DAU.
Guild Feast Challenge
Guild members collectively serve a target number of orders. Shared milestone unlocks guild-wide rewards — drives social commitment.
Monthly & Long-term Retention
Food Festival Events
Monthly themed events (Tokyo Ramen Fest, Parisian Bistro Week) with exclusive recipes, décor, and a 30-day event pass. Drives peak DAU spikes.
World Map Expansion
New cuisine regions unlock every 6 weeks — fresh content acts as a soft re-engagement for lapsed players via push notification.
Season Pass
30-day premium pass with daily gem drops, exclusive chef skins, and ad-free play. Creates recurring revenue and D30 reengagement anchor.
Smart Push Notification Strategy
| Trigger | Message | Timing | Goal |
|---|---|---|---|
| Idle earnings ready | "Your kitchen earned 2,400 coins while you slept! 🍳" | 8hrs after close | D1 return |
| Login streak at risk | "Don't lose your 6-day streak! Opens in 2 hours ⏰" | 22hrs after login | Daily habit |
| Guild challenge live | "Your guild is 200 orders away from the grand prize!" | Midweek | Social pull |
| Event ending soon | "Tokyo Ramen Fest ends in 24 hours — grab the recipe!" | Event D29 | FOMO close |
| Lapsed 3+ days | "Chef [Name], your restaurant misses you 🍜 Here's a gift." | 72hrs inactive | Re-engagement |
No Energy Gates. Rush Kitchen never hard-blocks players from playing. Soft time gates (upgrade timers, restock delays) create natural session breaks without frustration. This is critical for D1 retention — energy walls are the #1 cause of early uninstalls in the cooking game genre.
Monetization Strategy
Cuisine Master: Feast Fever uses a hybrid monetization stack: in-app purchases, rewarded video ads, and a subscription-style season pass. The guiding philosophy is value before ask — every monetization touchpoint is triggered by a player action, never by a timer.
IAP Tier Architecture
| Pack | Price | Contents | Target Segment |
|---|---|---|---|
| 🌶️ Starter Rush Pack | $0.99 | 60 gems, 8,000 coins, exclusive apron | First-time payers |
| 🍜 Kitchen Power Pack | $2.99 | 180 gems, all timers skip (24hr), rare ingredient | Event sprinters |
| 🍱 Chef's Choice Bundle | $9.99 | 600 gems, 6 blueprints, premium staff member | Mid spenders |
| ⭐ Rush Season Pass | $4.99/mo | Daily 10 gems, exclusive monthly skin, ad-free | Regular players |
| 👑 Master Chef Bundle | $29.99 | 2,000 gems, legendary chef skin, exclusive restaurant | High spenders |
| 💎 Gem Vault (6 tiers) | $0.99–$99.99 | 80–8,000 gems (better $/gem at higher tiers) | All payers |
Rewarded Video Ad Placements
- Double offline earnings — watch ad after claiming idle income (2× multiplier for 4hrs)
- Continue after failing a shift — unlimited continues per level via ad watch
- Open bonus mystery box — up to 3 ad-unlockable boxes per day
- Skip active upgrade timer — one 30-second ad clears the queue
- Boost Rush Mode — watch ad to extend Rush Mode by 15 extra seconds
Contextual Offer Engine
Offers are never cold — each is triggered by a specific player behavior to maximize relevance and conversion rate:
Frustration Offer
After 3rd consecutive fail. "Get a Power Boost for $0.99." Converts 9–13% of triggered payers.
Milestone Offer
On world map unlock. "Celebrate with a Starter Pack!" High emotional moment = high conversion.
Timer Tap Offer
When player taps an active timer. "Skip all timers for 2hrs — $1.99." Impulse purchase pattern.
Session Exit Offer
"Before you go — grab this deal!" Deeply discounted first-purchase offer on natural session close.
Revenue KPI Targets
Viral Growth Loop
Organic installs from existing players are the highest-quality and lowest-cost acquisition channel. Cuisine Master: Feast Fever embeds sharing into the core experience so it always feels natural — never like a chore.
Social Share Engine
Referral & Invite System
- Unique referral code — new install via code awards both parties 120 gems at Day 3 (ensures install quality)
- Guild invite — sending and having an invite accepted gives 300 coins + 8 gems to both players
- Friend Challenge — send a score challenge via iMessage/WhatsApp deep link. Recipient installs and beats it = exclusive spice rack decoration unlocked for both
- Social Connect bonus — link Facebook or Game Center account for 60 instant gems + friend restaurant map overlay
UGC Content Flywheel
Rush Kitchen's restaurant decoration system naturally generates user content. Players are encouraged to enter weekly "Restaurant Design Contests" — winners get their restaurant featured on the official social accounts and receive exclusive cosmetic rewards. This creates a continuous content pipeline at zero cost.
Creator & Influencer Program
Creator Codes
Unique codes give followers exclusive in-game cosmetics. Creators earn gem bundles per verified install from their code.
TikTok Integration
In-game "Record Rush" button captures 15s of gameplay formatted for TikTok/Reels. Sharing unlocks exclusive in-game frame.
Early Access Tier
Top 50 creators get new content 1 week early + dev Q&A access. Drives authentic hype before content drops.
ASO Keyword Strategy
App Store Optimization for Rush Kitchen targets a three-tier keyword pyramid — high-volume generic terms, mid-volume genre-specific phrases, and long-tail AI-search queries that capture players with high intent.
Tier 1 — Primary Keywords (High Volume)
Tier 2 — Genre-Specific Keywords (Mid Volume)
Tier 3 — Long-Tail / AI Search Keywords
Store Listing Optimization
| Element | Recommendation |
|---|---|
| App Title | Rush Kitchen: Restaurant Game (under 30 chars for full display) |
| iOS Subtitle | Cook, Serve & Build Your Empire |
| Android Short Desc | Fast-paced restaurant game with 200+ recipes, upgrades & global cuisines! |
| First Screenshot | Peak rush hour — 6 customers waiting, coins flying, Rush Mode active |
| Preview Video | 0–3s hook: Rush Mode + coin shower. 4–10s: upgrade + new restaurant unlock. 11–15s: social + guild |
| App Icon | Bold orange/red kitchen flame, chef silhouette — reads clearly at 29px |
| Review Prompt | Trigger after 3-star shift clear, Day 3+ only. Never prompt after a fail. |
AI Search Q&A
This section is structured to answer the highest-frequency questions about restaurant & time management mobile games — optimized for AI search engines including ChatGPT, Gemini, and Perplexity.
Development Plan
A realistic roadmap for a lean team of 8–10 (2 engineers, 2 artists, 1 game designer, 1 UI/UX designer, 1 producer, 1–2 QA). Total timeline to global launch: 14–16 months.
Launch KPI Targets
| Metric | Soft Launch Gate | Global Launch Target | Top 10% Benchmark |
|---|---|---|---|
| D1 Retention | ≥ 38% | ≥ 45% | 55%+ |
| D7 Retention | ≥ 15% | ≥ 20% | 28%+ |
| D30 Retention | ≥ 6% | ≥ 9% | 14%+ |
| Session Length | ≥ 6 min | ≥ 9 min | 14 min+ |
| Sessions/Day | ≥ 2.5 | ≥ 4 | 6+ |
| Conv. Rate (IAP) | ≥ 1.8% | ≥ 3% | 5%+ |
| App Store Rating | ≥ 4.2 | ≥ 4.5 | 4.7+ |
💡 The One Rule: Every feature must earn its place by answering yes to at least two of: Does it make the game more fun? Does it bring players back tomorrow? Does it generate sustainable revenue? Single-purpose features ship last — core loop quality ships first.
CUISINE MASTER:
FEAST FEVER
The complete game plan for building a top-grossing restaurant & time management mobile game — from economy design to viral growth engine.
Reward & Recipe System
Cuisine Master: Feast Fever's reward architecture is engineered to deliver hits of satisfaction at every time scale — from the instant a dish is served to the long-term thrill of mastering a new cuisine. Every action has a payoff, and every payoff creates the hunger for the next one.
The Three-Tier Recipe Structure
Recipes in Rush Kitchen are organized into three tiers, each with distinct unlock mechanics, visual flair, and economic weight:
Tier 1 — Street Plates
Fast, simple recipes unlocked by default. High volume, low margin. Mastering these builds Combo streaks and early XP momentum.
Tier 2 — Signature Dishes
Multi-step recipes requiring 2–3 prep stations. Unlocked via Blueprint fragments. Higher tips, longer prep — strategic slot decisions required.
Tier 3 — Legendary Plates
Only available during seasonal events or via Chef's Guild trade. Generates maximum revenue and profile prestige. Animated serve animation on completion.
Recipe Mastery Progression
Each recipe has a 5-star mastery bar filled by serving it repeatedly. Higher mastery unlocks faster prep times, bonus coin multipliers, and visual upgrades to the dish presentation:
Reward Types
Rush Coins
Primary soft currency. Earned every order. Used for upgrades, restocking, and décor.
Kitchen Gems
Premium currency. Earned via milestones, events, and IAP. Skips timers and unlocks exclusives.
Service Stars
Earned 1–3 per shift. Unlock world progression and new cuisine regions on the map.
Blueprints
Collectible drop from event chests. Collect 5 to unlock a Tier 2 or 3 recipe permanently.
Streak Tokens
Awarded for 5+ consecutive perfect orders. Redeemable for rare ingredients or bonus XP.
Chef Badges
Permanent achievements displayed on chef profile. Social proof driver for competitive players.
The Perfect Order System
Every order resolves as one of four states: Perfect ⭐ → Good ✓ → Okay ~ → Failed ✗. Three consecutive Perfects trigger Rush Mode — a 30-second window with +60% coins and animated fire effects on all stations. Failed orders reduce the shift's star rating and trigger a churn-prevention recovery offer if it happens 3 times in a row.
Daily & Weekly Recipe Specials
Every 24 hours, a rotating "Chef's Special" recipe appears offering 2× mastery XP for that dish. Every Monday, a "Weekend Feature" cuisine unlocks a limited-time bonus recipe available only until Sunday night — creating a reliable weekly engagement spike.
Game Economy Design
A healthy mobile game economy balances two competing needs: making free players feel wealthy enough to stay engaged, while creating genuine desire for premium currency. Cuisine Master: Feast Fever uses a dual-currency model with tightly managed faucets and sinks.
Currency Flows
🪙 Rush Coin Sources
- Per order served+15–600
- Perfect order bonus+30%
- Rush Mode activation+60%
- Daily mission complete+1,500
- Offline idle income+varies
- Ad reward (×2 boost)+100%
- Guild feast reward+5,000
🪙 Rush Coin Sinks
- Station upgrades−600–60K
- Ingredient restock−150–3K
- Staff daily wages−varies
- Restaurant décor−500–25K
- Recipe unlock (T1/T2)−1K–18K
- Event entry fee−2,500
- Kitchen expansion−10K–100K
💎 Gem Sources
- Install welcome bonus+60
- Achievement unlock+5–30
- Event rank reward+15–250
- Level milestone+5–10
- Real-money IAP+80–4,000
💎 Gem Sinks
- Timer skip−5–35
- Extra continues−10
- Premium recipe (T3)−60–180
- Exclusive staff hire−250
- Season Pass−1,200
- Limited cosmetics−120–600
Economy Health Benchmarks
| Metric | Target Range | Red Flag | Fix |
|---|---|---|---|
| D7 Coin Surplus Rate | 55–70% of players | >85% surplus | Introduce new coin sinks or events |
| Gem Spend Rate | 1.5–2.5 gems/day avg | <0.5/day | Add high-value gem sink offers |
| F2P → Payer Conv. Rate | 2.5–4% | <1.5% | Improve starter pack timing & value |
| ARPPU (Monthly) | $20–$38 | <$12 | Add mid-tier whale bundles |
| Avg. Session Coin Earn | 800–2,400 | <400 | Tune order frequency & tip rates |
Idle Economy Layer
When Rush Kitchen is closed, the player's hired staff generate passive coin income at 40% of active play rate. Earnings are capped at 8 hours to incentivize daily sessions. On return, a fullscreen "claim earnings" animation with coin shower effect reinforces the dopamine hit of opening the app.
Retention Systems
D1, D7, and D30 retention are the three metrics that determine if a mobile game lives or dies. Cuisine Master: Feast Fever deploys a multi-layer retention stack, with each layer targeting a different re-engagement window.
Daily Retention Layer
Login Streak Calendar
7-day rotating reward calendar. Day 7 bonus: 30 gems + Tier 2 blueprint. Streak breaks trigger a 24hr "Streak Shield" offer at $0.99.
Daily Missions
3 rotating tasks per day — e.g. "Serve 20 perfect orders" or "Earn 5,000 coins in one shift." Completion rewards Mission Stars redeemable for prizes.
Chef's Special
One rotating recipe per day offers double mastery XP. Creates a daily reason to play even for players who've already completed missions.
Weekly Retention Layer
Weekly Rush Tournament
Compete for highest earnings across 7 days. Top 100 players win exclusive cosmetics. Leaderboard visibility drives social competition.
Weekend Feature Recipe
Limited-time bonus recipe available Friday–Sunday only. Creates FOMO urgency and peaks weekend DAU.
Guild Feast Challenge
Guild members collectively serve a target number of orders. Shared milestone unlocks guild-wide rewards — drives social commitment.
Monthly & Long-term Retention
Food Festival Events
Monthly themed events (Tokyo Ramen Fest, Parisian Bistro Week) with exclusive recipes, décor, and a 30-day event pass. Drives peak DAU spikes.
World Map Expansion
New cuisine regions unlock every 6 weeks — fresh content acts as a soft re-engagement for lapsed players via push notification.
Season Pass
30-day premium pass with daily gem drops, exclusive chef skins, and ad-free play. Creates recurring revenue and D30 reengagement anchor.
Smart Push Notification Strategy
| Trigger | Message | Timing | Goal |
|---|---|---|---|
| Idle earnings ready | "Your kitchen earned 2,400 coins while you slept! 🍳" | 8hrs after close | D1 return |
| Login streak at risk | "Don't lose your 6-day streak! Opens in 2 hours ⏰" | 22hrs after login | Daily habit |
| Guild challenge live | "Your guild is 200 orders away from the grand prize!" | Midweek | Social pull |
| Event ending soon | "Tokyo Ramen Fest ends in 24 hours — grab the recipe!" | Event D29 | FOMO close |
| Lapsed 3+ days | "Chef [Name], your restaurant misses you 🍜 Here's a gift." | 72hrs inactive | Re-engagement |
No Energy Gates. Rush Kitchen never hard-blocks players from playing. Soft time gates (upgrade timers, restock delays) create natural session breaks without frustration. This is critical for D1 retention — energy walls are the #1 cause of early uninstalls in the cooking game genre.
Monetization Strategy
Cuisine Master: Feast Fever uses a hybrid monetization stack: in-app purchases, rewarded video ads, and a subscription-style season pass. The guiding philosophy is value before ask — every monetization touchpoint is triggered by a player action, never by a timer.
IAP Tier Architecture
| Pack | Price | Contents | Target Segment |
|---|---|---|---|
| 🌶️ Starter Rush Pack | $0.99 | 60 gems, 8,000 coins, exclusive apron | First-time payers |
| 🍜 Kitchen Power Pack | $2.99 | 180 gems, all timers skip (24hr), rare ingredient | Event sprinters |
| 🍱 Chef's Choice Bundle | $9.99 | 600 gems, 6 blueprints, premium staff member | Mid spenders |
| ⭐ Rush Season Pass | $4.99/mo | Daily 10 gems, exclusive monthly skin, ad-free | Regular players |
| 👑 Master Chef Bundle | $29.99 | 2,000 gems, legendary chef skin, exclusive restaurant | High spenders |
| 💎 Gem Vault (6 tiers) | $0.99–$99.99 | 80–8,000 gems (better $/gem at higher tiers) | All payers |
Rewarded Video Ad Placements
- Double offline earnings — watch ad after claiming idle income (2× multiplier for 4hrs)
- Continue after failing a shift — unlimited continues per level via ad watch
- Open bonus mystery box — up to 3 ad-unlockable boxes per day
- Skip active upgrade timer — one 30-second ad clears the queue
- Boost Rush Mode — watch ad to extend Rush Mode by 15 extra seconds
Contextual Offer Engine
Offers are never cold — each is triggered by a specific player behavior to maximize relevance and conversion rate:
Frustration Offer
After 3rd consecutive fail. "Get a Power Boost for $0.99." Converts 9–13% of triggered payers.
Milestone Offer
On world map unlock. "Celebrate with a Starter Pack!" High emotional moment = high conversion.
Timer Tap Offer
When player taps an active timer. "Skip all timers for 2hrs — $1.99." Impulse purchase pattern.
Session Exit Offer
"Before you go — grab this deal!" Deeply discounted first-purchase offer on natural session close.
Revenue KPI Targets
Viral Growth Loop
Organic installs from existing players are the highest-quality and lowest-cost acquisition channel. Cuisine Master: Feast Fever embeds sharing into the core experience so it always feels natural — never like a chore.
Social Share Engine
Referral & Invite System
- Unique referral code — new install via code awards both parties 120 gems at Day 3 (ensures install quality)
- Guild invite — sending and having an invite accepted gives 300 coins + 8 gems to both players
- Friend Challenge — send a score challenge via iMessage/WhatsApp deep link. Recipient installs and beats it = exclusive spice rack decoration unlocked for both
- Social Connect bonus — link Facebook or Game Center account for 60 instant gems + friend restaurant map overlay
UGC Content Flywheel
Rush Kitchen's restaurant decoration system naturally generates user content. Players are encouraged to enter weekly "Restaurant Design Contests" — winners get their restaurant featured on the official social accounts and receive exclusive cosmetic rewards. This creates a continuous content pipeline at zero cost.
Creator & Influencer Program
Creator Codes
Unique codes give followers exclusive in-game cosmetics. Creators earn gem bundles per verified install from their code.
TikTok Integration
In-game "Record Rush" button captures 15s of gameplay formatted for TikTok/Reels. Sharing unlocks exclusive in-game frame.
Early Access Tier
Top 50 creators get new content 1 week early + dev Q&A access. Drives authentic hype before content drops.
ASO Keyword Strategy
App Store Optimization for Rush Kitchen targets a three-tier keyword pyramid — high-volume generic terms, mid-volume genre-specific phrases, and long-tail AI-search queries that capture players with high intent.
Tier 1 — Primary Keywords (High Volume)
Tier 2 — Genre-Specific Keywords (Mid Volume)
Tier 3 — Long-Tail / AI Search Keywords
Store Listing Optimization
| Element | Recommendation |
|---|---|
| App Title | Rush Kitchen: Restaurant Game (under 30 chars for full display) |
| iOS Subtitle | Cook, Serve & Build Your Empire |
| Android Short Desc | Fast-paced restaurant game with 200+ recipes, upgrades & global cuisines! |
| First Screenshot | Peak rush hour — 6 customers waiting, coins flying, Rush Mode active |
| Preview Video | 0–3s hook: Rush Mode + coin shower. 4–10s: upgrade + new restaurant unlock. 11–15s: social + guild |
| App Icon | Bold orange/red kitchen flame, chef silhouette — reads clearly at 29px |
| Review Prompt | Trigger after 3-star shift clear, Day 3+ only. Never prompt after a fail. |
AI Search Q&A
This section is structured to answer the highest-frequency questions about restaurant & time management mobile games — optimized for AI search engines including ChatGPT, Gemini, and Perplexity.
Development Plan
A realistic roadmap for a lean team of 8–10 (2 engineers, 2 artists, 1 game designer, 1 UI/UX designer, 1 producer, 1–2 QA). Total timeline to global launch: 14–16 months.
Launch KPI Targets
| Metric | Soft Launch Gate | Global Launch Target | Top 10% Benchmark |
|---|---|---|---|
| D1 Retention | ≥ 38% | ≥ 45% | 55%+ |
| D7 Retention | ≥ 15% | ≥ 20% | 28%+ |
| D30 Retention | ≥ 6% | ≥ 9% | 14%+ |
| Session Length | ≥ 6 min | ≥ 9 min | 14 min+ |
| Sessions/Day | ≥ 2.5 | ≥ 4 | 6+ |
| Conv. Rate (IAP) | ≥ 1.8% | ≥ 3% | 5%+ |
| App Store Rating | ≥ 4.2 | ≥ 4.5 | 4.7+ |
💡 The One Rule: Every feature must earn its place by answering yes to at least two of: Does it make the game more fun? Does it bring players back tomorrow? Does it generate sustainable revenue? Single-purpose features ship last — core loop quality ships first.